Apple by Jonathan Ive

Compatibility in it’s fundamental role is to get people to interact. To support human to human relationships. Compatibility has for a long time been one of the corner stones of the Apple brand. Compatibility between both men and machine. The brand has a lot of brand fans, it’s emotionally sustainable and creates a strong desirability.

The products itself are user-friendly and developed to answer to new demands in creative contemporary life. As well, both software and hardware are designed to continuously communicate with each other. Just like friends.

Alcro product:

Accent in colour “Smoking”